Availability of websites and online transactional platforms is vital to online retailers during the holiday season. Despite the significance, many major players in e-commerce continue to overlook a critical aspect of maintaining website performance - their domain name system (DNS). Research commissioned by FreeYourID analyzed the DNS availability of the "Internet Retailer Top 500" sites during the 2011 holiday season and found room for improvement among many. This quarter's State of DNS Availability Report is intended to further educate the online community about the challenges of running a highly available DNS infrastructure, the impact of DNS failure and advice about helping to ensure optimal DNS performance.
Read more about the risks and potential impacts of network downtime to revenue generation, business continuity, customer loyalty and more in the FreeYourID State of DNS Availability Report.