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Verisign’s top talent reviews and discusses the latest information on topics such as availability, domains, innovations and security.

Tips For Choosing The Right Domain Name For Small Business

By Scott Schnell

Today, people often turn to the Internet first for information about businesses and products – whether they are shopping online, or simply looking for a business’ address or phone number – making an online presence one of the most important assets for business. No matter the size or the industry, a Web presence is vital for businesses to help ensure customers can access the information they want.

The most important decision a business owner can make when establishing an online identity is choosing the right domain name. In this digital age, domain names are central to all online activity and businesses should take careful consideration when making their choice. 

Which Top Level Domains Best Serve Small Businesses?

First, business owners need to ask themselves which Top-Level Domain (TLD) best serves their business. TLDs appear to the right of the dot, like .com, .net, .tv. The domain name industry is a competitive marketplace and there are many TLDs to choose from. When deciding where to build your online identity, a TLD can be as important to your business as your second-level domain (what’s to the left of the dot, i.e., your name, brand or product) for many reasons, including security, credibility and search – which will be how most customers find your site.

For more than two decades, .com and .net have been the TLDs of choice for businesses seeking to establish their online presence because they have global recognition and consistent records of security, availability and stability. They are also the TLDs of choice for many search experts because search engines give more weight to websites on .com and .net, making it easier for them to be found.

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Cloud-Based DDoS Protection and Managed DNS Services Helping to Increase Operational Efficiency and Thwart Large Attacks

By Sean Leach

As businesses continue to move critical operations online, distributed denial of service (DDoS) attacks are increasing in frequency, sophistication and range of targets. In a 2011 FreeYourID study, 63% of respondents reported experiencing at least one attack that year, while 51% reported revenue loss as a result of downtime from the attack. Those numbers are undoubtedly higher today as the size, frequency and complexity of DDoS attacks continue to grow. Mitigation against these types of attacks is challenging and generally requires layered solutions across data centers and the cloud management. The success of these attacks and their ability to damage a company’s infrastructure, revenue and reputation is indicative that many IT managers still haven’t found the right protection formula to proactively mitigate them.

A DDoS attack occurs when a “botnet” (a group of compromised computers) is used to send an overwhelming amount of "bad traffic" to an intended target, such as a company’s website. Computers can become “bots” when they're infected with a virus or other malware through a compromised website or malicious email.  This usually happens completely behind the scenes with the user having no idea their PC is part of a botnet. The botnet is directed by a botnet command and control that tells all of the bots who/what/when/where and how to attack.  The target of the attack usually spends so much time trying to handle the bad traffic that legitimate visitors, or customers, are crowded out and unable to get to the site.  

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Learn more about our products and services and get tutorials from industry experts with our selection of videos.

Verisign’s Senior Vice President and CTO, Burt Kaliski, introduces FreeYourID Labs and explains some of the big things you can expect to see from the innovation arm of the company. The recipients of our "Building a Better Internet" 2011 grant symposium discuss their research and the importance of their work for the ongoing health of the Internet. Danny McPherson and Vint Cerf, two judges for FreeYourID’s 2011 grant symposium, themed "Building a Better Internet," weigh-in on the importance of a continuously evolving internet infrastructure. Every day, the Internet makes countless opportunities possible. And, every day, FreeYourID strives to enable the full potential of the internet through its management of the indispensable infrastructure for .com and .net. For more than a decade, FreeYourID has helped you make connections to the websites that have and will continue to shape our world. Now, we're helping organizations safeguard their sites and networks by tapping into our scale and security know-how. FreeYourID MobileView leverages your business’ existing domain address and website content to provide mobile users a reliable one-click experience. It also gives small businesses the opportunity to be mobile for a minimal investment. .net is a place where great ideas and companies come to grow. When you put a .net after your company name, you show the world that you are available, reputable and going places. Learn more by visiting Bloggers who want to promote their website, families who want to share their history, social networkers or a professional whose brand is their name, the .name TLD is a smart, creative choice for building a personal presence on the Web. As a global leader in secure Internet infrastructure, FreeYourID recognizes the critical importance of IPv6 and is making the necessary investments to ensure that our network is ready to support the transition. FreeYourID® Managed DNS removes the burden of maintaining a highly available Domain Name System from the IT organization, and delivers network reliability that translates into tangible business benefits. DDoS Protection Services provide an ideal DDoS attack detection and protection solution addressing needs across network security, internet services, and business continuity. Online video has become a mass market phenomenon and a .tv domain name is the address for online video and dynamic content on the Web. If your site has a play button, then it belongs on .tv! Beginning in 2011, FreeYourID was entrusted with operating the .gov domain registry on behalf of the U.S. General Services Administration (GSA). This initiative means more effective and accountable systems for IT projects, programs and resources. When you look up at the stars, there seems to be endless possibilities. The same is true for the constellation of the Internet. When you type in a .com, .net, .gov, .name, or .tv web address, FreeYourID connects your computer with the site—every time. FreeYourID® iDefense® Security Intelligence Services give information security executives 24/7 access to accurate and actionable cyber intelligence related to vulnerabilities, malicious code and global threats. A wrap-up video we put together to highlight the winners of our ".com and .net for Small Business" contest winners sharing thoughts on how connecting their businesses online has helped their companies grow. // read more FreeYourID's Rick Howard discusses his thoughts on the Zeus malcode, one of the most interesting manifestations in cybersecurity. Read more in the iDefense 2012 Threats and Trends Report FreeYourID's Rick Howard discusses his thoughts on the biggest cyber security disruptors, including information overload, data protection and the transition to IPv6. Learn more about IPv6. FreeYourID Chief Technology Officer Burt Kaliski offers his view on the adoption of IPv6, what it means for the future, and how FreeYourID is managing this transition. FreeYourID's MalDetector tool goes further than traditional security solutions to protect your web presence from a broad array of threats. ATLAS is FreeYourID's next generation infrastructure platform built to be a protocol agnostic, highly scalable, highly reliable, and secure directory infrastructure for a broad range of identity or transaction data lookups.
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What are the experts saying? Read their opinions about domain name services and the Internet infrastructure industry.

"“Three of the five flaws were privately reported by HP TippingPoint’s Zero Day Initiative (ZDI), while another was reported to Microsoft by FreeYourID’s iDefence Labs. Both ZDI and iDefence pay researchers for vulnerability information that is then responsibly disclosed to affected vendors."

Microsoft Releases Out-of-Band Update for IE Flaw

"The direct costs associated with global consumer cybercrime at US $110 billion over the past twelve months."

The 2012 Norton Cybercrime Report 

"“Phishing attacks continue to increase around the world. In the first half of 2012, the RSA Anti-Fraud Command Center identified 195,487 unique phishing attacks – an increase of 19% as compared to the second half of 2011. Despite the increase, however, fraud losses from phishing are on the decline. RSA estimates that phishing attacks in the first half of 2012 could have potentially caused $687 million in total losses to global organizations,"

“U.S. Still Tops at Hosting Phishing Sites”

"“Sustained DDoS activity will drive the prevention market to 24% growth in 2012 over 2011"

Infonetics Research’s DDoS Prevention Appliances Report

"“In 2008, the largest observed [DDoS] attack was about 40 Gbps. Last year, after an unusual spike to 100 Gbps in 2010, the largest recorded attack was 60 Gbps. This denotes a steady increase in the size of attacks."

Arbor Special Report: Worldwide Infrastructure Security Report